Social media reach: How Canadian business schools fare
Business schools face significant marketing challenges. Consider who they’re marketing to. There’s Shane, the high school senior interested in pursuing an undergraduate degree. Ling is researching PhD programs that will set her up for a future in academe. Robert has been an engineer for five years and is now primed for an MBA. Kate wants […]
Who’s afraid of an innocent T-shirt?
T-shirts are so ubiquitous and bound up in our consumer and pop culture that it’s easy to overlook them as deliberate communication platforms. Sure, we display our tribal affiliation by wearing T-shirts imprinted with the logo of our alma mater or favourite sports team. But more interesting to me are those T-shirts designed and worn […]
What Corporate Social Responsibility Looks Like Today
In 1970, the management theorist Alvar O. Elbing coined the term corporate social responsibility (CSR), capturing the first stirrings of a significant shift in thinking within corporations. The coming decades would see the rise of stakeholder theory, which argued that corporations must be sensitive to the demands of employees, customers, investors, and the larger communities […]
Housing Market Crashes into Maclean’s Office!!
Letter to the editor, Maclean’s magazine, September 9, 2013 issue As a recent subscriber to Maclean’s, I have been disappointed by its exaggerated cover headlines designed to shock and scare, week after week. Am I really supposed to find children sleeping in the same bed as their parents “alarming”? It’s a good thing the article […]
How breakfast cereal makers entice kids into a life of sugar crimes
It’s not quite in the category of marketing cigarettes to young teens, but the efforts by food and beverage companies to entice children to consume sugary breakfast cereals and soft drinks are highly effective, if not controversial. Public health authorities have repeatedly warned that food marketing influences children’s food preferences and diet, and contributes to […]