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Social media reach: How Canadian business schools fare

Social media reach: How Canadian business schools fare

Communications· General

Business schools face significant marketing challenges. Consider who they’re marketing to. There’s Shane, the high school senior interested in pursuing…
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Who’s afraid of an innocent T-shirt?

Who’s afraid of an innocent T-shirt?

Communications· General

T-shirts are so ubiquitous and bound up in our consumer and pop culture that it’s easy to overlook them as…
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What Corporate Social Responsibility Looks Like Today

What Corporate Social Responsibility Looks Like Today

Communications· General

In 1970, the management theorist Alvar O. Elbing coined the term corporate social responsibility (CSR), capturing the first stirrings of…
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Housing Market Crashes into Maclean’s Office!!

Housing Market Crashes into Maclean’s Office!!

Communications

Letter to the editor, Maclean’s magazine, September 9, 2013 issue As a recent subscriber to Maclean’s, I have been disappointed…
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How breakfast cereal makers entice kids into a life of sugar crimes

How breakfast cereal makers entice kids into a life of sugar crimes

Communications· General

It’s not quite in the category of marketing cigarettes to young teens, but the efforts by food and beverage companies…
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Copyright © Alan Morantz 2020 – Main Photo by Davisco on Unsplash

 

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