What Corporate Social Responsibility Looks Like Today
In 1970, the management theorist Alvar O. Elbing coined the term corporate social responsibility (CSR), capturing the first stirrings of a significant shift in thinking within corporations. The coming decades would see the rise of stakeholder theory, which argued that … Continue reading »
Housing Market Crashes into Maclean’s Office!!
Letter to the editor, Maclean’s magazine, September 9, 2013 issue As a recent subscriber to Maclean’s, I have been disappointed by its exaggerated cover headlines designed to shock and scare, week after week. Am I really supposed to find children … Continue reading »
How breakfast cereal makers entice kids into a life of sugar crimes
It’s not quite in the category of marketing cigarettes to young teens, but the efforts by food and beverage companies to entice children to consume sugary breakfast cereals and soft drinks are highly effective, if not controversial. Public health authorities … Continue reading »
Deconstructing the Gay Consumer
You could make the argument, at least in the Western world, that corporations have been ahead of public policy in recognizing equal rights for lesbians, gays, bisexuals, and transgender people (LGBT). In jurisdictions where governments have been timid, a great many … Continue reading »
Does the Web Build Bridges or Fortresses?
One of the hot debates in communication studies relates to the power of the internet to shape and change attitudes. Does the web broaden peoples’ views or make them more polarized? There are two dominant schools of thought: selective exposure … Continue reading »
Truth and Reconciliation, Corporate-Style
Corporate Social Responsibility (CSR) is not everyone’s cup of tea but there’s no denying the concept is catching on. From Molson Coors Canada’s “responsible drinking” campaign to Ben and Jerry’s Caring Dairy program, CSR adherents are trying to tie good … Continue reading »
Mapping a sacred space
I received a delightful email today from Charlene Dy, a creative soul living in Vancouver. Charlene read my book, Where Is Here: Canada’s Maps and the Stories They Tell, and was struck by how First Nations groups used maps as a … Continue reading »
Alan Morantz is an award-winning creative professional with more than 35 years of editorial and communications experience.
