Framing Issues on the Fly

Framing Issues on the Fly

Posted by on May 9, 2017 in Communications, General | No Comments

Is it climate change or global warming? Does outsourcing to a developing country lead to sweatshops or opportunities for advancement? Both in the arena of public opinion and the marketplace, firms, political groups, and non-government organizations (NGOs) are perpetually locked … Continue reading »

When A Magazine Loses Its Way: Larger Lessons from the Canadian Geographic Fiasco

When A Magazine Loses Its Way: Larger Lessons from the Canadian Geographic Fiasco

Posted by on Jul 23, 2015 in Communications, General | No Comments

Canadian Geographic (CG) magazine and its owner, The Royal Canadian Geographical Society (RCGS), are having a very bad month. First, there were hard questions about the curious role of RCGS Chief Executive Officer, John Geiger, during and after the search … Continue reading »

Is Transparency a Greater Priority for CEOs Than Corporate Communicators?

Is Transparency a Greater Priority for CEOs Than Corporate Communicators?

Posted by on Aug 5, 2014 in Communications, General | No Comments

I recall an interview that MIT Sloan Management Review conducted in 2012 with Andrew McAfee of the MIT Center for Digital Business. McAfee was the guru who coined the term Enterprise 2.0 to describe the potential for collaboration tools to … Continue reading »

Canadian Activists and Social Media: Not Quite a Love Affair

Canadian Activists and Social Media: Not Quite a Love Affair

Posted by on Jul 10, 2014 in Communications, General | 2 Comments

You might think that advocacy groups would be the most enthusiastic adopters of social media. After all, social technologies are tailor-made for relationship-driven groups; they harness loyalty and amplify messages. They help smaller organizations do a lot more than their … Continue reading »

Are Mega-Sports Events Worth Mega-Advertising Attention?

Are Mega-Sports Events Worth Mega-Advertising Attention?

Posted by on Jul 3, 2014 in Communications, General | No Comments

Hockey snobs be damned: this year’s World Cup has been a delight to watch. Here in North America, it’s a standard complaint that soccer is tedious to follow. I actually find American football or hockey more tedious as television events … Continue reading »

Social media reach: How Canadian business schools fare

Social media reach: How Canadian business schools fare

Posted by on Jan 7, 2014 in Communications, General | One Comment

Business schools face significant marketing challenges. Consider who they’re marketing to. There’s Shane, the high school senior interested in pursuing an undergraduate degree. Ling is researching PhD programs that will set her up for a future in academe. Robert has … Continue reading »

Who’s afraid of an innocent T-shirt?

Who’s afraid of an innocent T-shirt?

Posted by on Dec 26, 2013 in Communications, General | No Comments

T-shirts are so ubiquitous and bound up in our consumer and pop culture that it’s easy to overlook them as deliberate communication platforms. Sure, we display our tribal affiliation by wearing T-shirts imprinted with the logo of our alma mater … Continue reading »