In a few months, we will be celebrating the 20th anniversary of one of the more influential management ideas: the…
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Is Transparency a Greater Priority for CEOs Than Corporate Communicators?
I recall an interview that MIT Sloan Management Review conducted in 2012 with Andrew McAfee of the MIT Center for…
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Misguided Activists: Why Target the Good Guys?
On this plane of existence, there are very few saints and an awful lot of sinners; in the corporate world,…
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Canadian Activists and Social Media: Not Quite a Love Affair
You might think that advocacy groups would be the most enthusiastic adopters of social media. After all, social technologies are…
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Are Mega-Sports Events Worth Mega-Advertising Attention?
Hockey snobs be damned: this year’s World Cup has been a delight to watch. Here in North America, it’s a…
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