To Change Corporate Culture, Look to Hidden Influencers
In a few months, we will be celebrating the 20th anniversary of one of the more influential management ideas: the change management process advanced by Harvard Business School professor John Kotter (pictured at right). Kotter’s model is the roadmap for how most organizations prepare themselves for new initiatives or adapt to outside shocks. Kotter laid out […]
Is Transparency a Greater Priority for CEOs Than Corporate Communicators?
I recall an interview that MIT Sloan Management Review conducted in 2012 with Andrew McAfee of the MIT Center for Digital Business. McAfee was the guru who coined the term Enterprise 2.0 to describe the potential for collaboration tools to improve how organizations work. In discussing CEO attitudes around social networking tools, McAfee had this […]
Misguided Activists: Why Target the Good Guys?
On this plane of existence, there are very few saints and an awful lot of sinners; in the corporate world, it’s even more crowded. So if your mission is to name and shame sinful firms, you can pick off your targets blindfolded. But activists who want to rally public support against industry practices have to […]
Canadian Activists and Social Media: Not Quite a Love Affair
You might think that advocacy groups would be the most enthusiastic adopters of social media. After all, social technologies are tailor-made for relationship-driven groups; they harness loyalty and amplify messages. They help smaller organizations do a lot more than their organizational resources would normally allow. But surveys from a number of years ago suggested that […]
Are Mega-Sports Events Worth Mega-Advertising Attention?
Hockey snobs be damned: this year’s World Cup has been a delight to watch. Here in North America, it’s a standard complaint that soccer is tedious to follow. I actually find American football or hockey more tedious as television events largely because of how the games are paced to accommodate advertising. You can enjoy a […]