Business schools face significant marketing challenges. Consider who they’re marketing to. There’s Shane, the high school senior interested in pursuing…
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Who’s afraid of an innocent T-shirt?
T-shirts are so ubiquitous and bound up in our consumer and pop culture that it’s easy to overlook them as…
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What Corporate Social Responsibility Looks Like Today
In 1970, the management theorist Alvar O. Elbing coined the term corporate social responsibility (CSR), capturing the first stirrings of…
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Housing Market Crashes into Maclean’s Office!!
Letter to the editor, Maclean’s magazine, September 9, 2013 issue As a recent subscriber to Maclean’s, I have been disappointed…
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How breakfast cereal makers entice kids into a life of sugar crimes
It’s not quite in the category of marketing cigarettes to young teens, but the efforts by food and beverage companies…
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