When it comes to being effective negotiators, women have it tough. Either they’re reluctant to push their interests or, if they do, are tagged with being pushy for asking too much. What to do?

One, the female negotiator should get smart by learning what others in the organization are doing to advance themselves. Two, she should practise negotiating with shopkeepers or family members. Third, she should “pay more attention to the style and impression that she is creating so she makes sure she doesn’t come off as being too aggressive.” Easier said than done.

Read the article about the research work of Linda Babcock, a professor of economics at Carnegie Mellon University.

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