Mapping a sacred space
I received a delightful email today from Charlene Dy, a creative soul living in Vancouver. Charlene read my book, Where Is Here: Canada’s Maps and the Stories They Tell, and was struck by how First Nations groups used maps as a … Continue reading »
When it’s better to keep your selling points hidden
Late in 2009, Nestlé issued a press release in the UK to announce a fair-trade version of its Kit Kat candy bar. Traditional print media picked it up, but it didn’t attract much buzz on the internet. A few months … Continue reading »
Facebook, the batty granny that you try to ignore
You can probably make a strong case, based on anecdotal evidence, that most large companies view Facebook as a necessary evil, the price of admission in communicating with consumers. More than any other communications channel, Facebook and its social media … Continue reading »
Communicating corporate social responsibility to Generation Me
Corporate social responsibility (CSR) presents communicators with a special challenge. CSR initiatives offer great opportunities to reposition a company and connect with stakeholders. But communicators have to be careful not to make CSR look like a marketing ploy. This “promoter’s … Continue reading »
Shining the boss’s CV: when culture rears its head
So you’re the corporate spinmeister, and your assignment today: write a profile of the CEO that makes him/her look competent and on the ball. What do you focus on? Well, that depends on what side of the Atlantic Ocean you … Continue reading »
Why are we smarter but less creative?
Put upon by demands at work and home, people in highly developed countries feel their creativity is being nipped in the bud. That’s one of the conclusions of the recently released State of Create report, sponsored by Adobe. The survey … Continue reading »
Real fun, fake fun, and a lesson from Swedish meat packers
If you work in certain parts of the U.S., you have the chance once a year to celebrate Fun Day. Perhaps on that special day, you made you co-workers address you by your pro-wrestling name. Maybe you placed your garbage can … Continue reading »
Alan Morantz is an award-winning creative professional with more than 30 years of editorial and communications experience.
