Framing Issues on the Fly
Is it climate change or global warming? Does outsourcing to a developing country lead to sweatshops or opportunities for advancement? Both in the arena of public opinion and the marketplace, firms, political groups, and non-government organizations (NGOs) are perpetually locked in framing and re-framing exercises to try and establish their view of an issue as […]
Truth and Reconciliation, Corporate-Style
Corporate Social Responsibility (CSR) is not everyone’s cup of tea but there’s no denying the concept is catching on. From Molson Coors Canada’s “responsible drinking” campaign to Ben and Jerry’s Caring Dairy program, CSR adherents are trying to tie good deeds to business interests. Many of these initiatives are eminently worthwhile. Very few reflect profound […]