I received a delightful email today from Charlene Dy, a creative soul living in Vancouver. Charlene read my book, Where…
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When it’s better to keep your selling points hidden
Late in 2009, Nestlé issued a press release in the UK to announce a fair-trade version of its Kit Kat…
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Communicating corporate social responsibility to Generation Me
Corporate social responsibility (CSR) presents communicators with a special challenge. CSR initiatives offer great opportunities to reposition a company and…
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Shining the boss’s CV: when culture rears its head
So you’re the corporate spinmeister, and your assignment today: write a profile of the CEO that makes him/her look competent…
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Why are we smarter but less creative?
Put upon by demands at work and home, people in highly developed countries feel their creativity is being nipped in…
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