RECENT POSTS FROM THE YOLK BLOG

• Mapping a sacred space

  I received a delightful email today from Charlene Dy, a creative soul living in Vancouver. Charlene read my book, Where Is Here: Canada’s Maps and the Stories They Tell, and was struck by how First Nations groups used maps as a … Continue reading »

  February 5, 2013

• When it’s better to keep your selling points hidden

  Late in 2009, Nestlé issued a press release in the UK to announce a fair-trade version of its Kit Kat candy bar. Traditional print media picked it up, but it didn’t attract much buzz on the internet. A few months … Continue reading »

  January 14, 2013

• Facebook, the batty granny that you try to ignore

  You can probably make a strong case, based on anecdotal evidence, that most large companies view Facebook as a necessary evil, the price of admission in communicating with consumers. More than any other communications channel, Facebook and its social media … Continue reading »

  November 1, 2012