Misguided Activists: Why Target the Good Guys?

Misguided Activists: Why Target the Good Guys?

Posted by on Jul 25, 2014 in General | No Comments

On this plane of existence, there are very few saints and an awful lot of sinners; in the corporate world, it’s even more crowded. So if your mission is to name and shame sinful firms, you can pick off your … Continue reading »

Canadian Activists and Social Media: Not Quite a Love Affair

Canadian Activists and Social Media: Not Quite a Love Affair

Posted by on Jul 10, 2014 in Communications, General | 2 Comments

You might think that advocacy groups would be the most enthusiastic adopters of social media. After all, social technologies are tailor-made for relationship-driven groups; they harness loyalty and amplify messages. They help smaller organizations do a lot more than their … Continue reading »

Are Mega-Sports Events Worth Mega-Advertising Attention?

Are Mega-Sports Events Worth Mega-Advertising Attention?

Posted by on Jul 3, 2014 in Communications, General | No Comments

Hockey snobs be damned: this year’s World Cup has been a delight to watch. Here in North America, it’s a standard complaint that soccer is tedious to follow. I actually find American football or hockey more tedious as television events … Continue reading »

Social media reach: How Canadian business schools fare

Social media reach: How Canadian business schools fare

Posted by on Jan 7, 2014 in Communications, General | One Comment

Business schools face significant marketing challenges. Consider who they’re marketing to. There’s Shane, the high school senior interested in pursuing an undergraduate degree. Ling is researching PhD programs that will set her up for a future in academe. Robert has … Continue reading »

Why aiming for the moon is not such a great idea

Why aiming for the moon is not such a great idea

Posted by on Jan 4, 2014 in General, Organizational Learning | No Comments

I can’t remember the last time I made a New Year’s resolution, though I readily admit it’s a tempting time for a personal “reset” or goal-setting exercise. A little self-delusion can’t hurt. Organizations can feel the itch, too. In extreme … Continue reading »

Who’s afraid of an innocent T-shirt?

Who’s afraid of an innocent T-shirt?

Posted by on Dec 26, 2013 in Communications, General | No Comments

T-shirts are so ubiquitous and bound up in our consumer and pop culture that it’s easy to overlook them as deliberate communication platforms. Sure, we display our tribal affiliation by wearing T-shirts imprinted with the logo of our alma mater … Continue reading »

What Corporate Social Responsibility Looks Like Today

What Corporate Social Responsibility Looks Like Today

Posted by on Oct 21, 2013 in Communications, General | No Comments

In 1970, the management theorist Alvar O. Elbing coined the term corporate social responsibility (CSR), capturing the first stirrings of a significant shift in thinking within corporations. The coming decades would see the rise of stakeholder theory, which argued that … Continue reading »