Hockey snobs be damned: this year’s World Cup has been a delight to watch. Here in North America, it’s a…
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Social media reach: How Canadian business schools fare
Business schools face significant marketing challenges. Consider who they’re marketing to. There’s Shane, the high school senior interested in pursuing…
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Why aiming for the moon is not such a great idea
I can’t remember the last time I made a New Year’s resolution, though I readily admit it’s a tempting time…
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Who’s afraid of an innocent T-shirt?
T-shirts are so ubiquitous and bound up in our consumer and pop culture that it’s easy to overlook them as…
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What Corporate Social Responsibility Looks Like Today
In 1970, the management theorist Alvar O. Elbing coined the term corporate social responsibility (CSR), capturing the first stirrings of…
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