Misguided Activists: Why Target the Good Guys?

Misguided Activists: Why Target the Good Guys?

Posted by on Jul 25, 2014 in General | No Comments

On this plane of existence, there are very few saints and an awful lot of sinners; in the corporate world, it’s even more crowded. So if your mission is to name and shame sinful firms, you can pick off your … Continue reading »

Canadian Activists and Social Media: Not Quite a Love Affair

Canadian Activists and Social Media: Not Quite a Love Affair

Posted by on Jul 10, 2014 in Communications, General | 2 Comments

You might think that advocacy groups would be the most enthusiastic adopters of social media. After all, social technologies are tailor-made for relationship-driven groups; they harness loyalty and amplify messages. They help smaller organizations do a lot more than their … Continue reading »

Are Mega-Sports Events Worth Mega-Advertising Attention?

Are Mega-Sports Events Worth Mega-Advertising Attention?

Posted by on Jul 3, 2014 in Communications, General | No Comments

Hockey snobs be damned: this year’s World Cup has been a delight to watch. Here in North America, it’s a standard complaint that soccer is tedious to follow. I actually find American football or hockey more tedious as television events … Continue reading »