Social media reach: How Canadian business schools fare

Social media reach: How Canadian business schools fare

Posted by on Jan 7, 2014 in Communications, General | One Comment

Business schools face significant marketing challenges. Consider who they’re marketing to. There’s Shane, the high school senior interested in pursuing an undergraduate degree. Ling is researching PhD programs that will set her up for a future in academe. Robert has … Continue reading »

Why aiming for the moon is not such a great idea

Why aiming for the moon is not such a great idea

Posted by on Jan 4, 2014 in General, Organizational Learning | No Comments

I can’t remember the last time I made a New Year’s resolution, though I readily admit it’s a tempting time for a personal “reset” or goal-setting exercise. A little self-delusion can’t hurt. Organizations can feel the itch, too. In extreme … Continue reading »