When it’s better to keep your selling points hidden

When it’s better to keep your selling points hidden

Posted by on Jan 14, 2013 in Communications, General | No Comments

Late in 2009, Nestlé issued a press release in the UK to announce a fair-trade version of its Kit Kat candy bar. Traditional print media picked it up, but it didn’t attract much buzz on the internet. A few months … Continue reading »