Communicating corporate social responsibility to Generation Me

Communicating corporate social responsibility to Generation Me

Posted by on May 14, 2012 in Communications, General | No Comments

Corporate social responsibility (CSR) presents communicators with a special challenge. CSR initiatives offer great opportunities to reposition a company and connect with stakeholders. But communicators have to be careful not to make CSR look like a marketing ploy. This “promoter’s … Continue reading »

Shining the boss’s CV: when culture rears its head

Shining the boss’s CV: when culture rears its head

Posted by on May 3, 2012 in Communications, General | No Comments

So you’re the corporate spinmeister, and your assignment today: write a profile of the CEO that makes him/her look competent and on the ball. What do you focus on? Well, that depends on what side of the Atlantic Ocean you … Continue reading »

Why are we smarter but less creative?

Why are we smarter but less creative?

Posted by on May 2, 2012 in General, Organizational Learning | No Comments

Put upon by demands at work and home, people in highly developed countries feel their creativity is being nipped in the bud. That’s one of the conclusions of the recently released State of Create report, sponsored by Adobe. The survey … Continue reading »